At Rapifuzz, we're dedicated to our mission of ‘making security simple,’ and empowering organizations against the ever-evolving landscape of digital threats. Our core motivation revolves around securing digital environments and safeguarding sensitive data. Upholding values of integrity, innovation, collaboration, and customer-centricity, we strive to offer unparalleled cybersecurity solutions tailored to 
meet the unique needs of our clients.Who We Are? As an innovator in the cybersecurity domain, we take pride in our diverse portfolio of
next-gen cybersecurity products and services designed to tackle a wide array of security challenges. Our team comprises seasoned cybersecurity professionals with extensive industry experience and deep domain knowledge.

Job Duties:

• Work with different products within the company to create specific marketing campaigns which help increase brand recall, and market reach and generate leads
• Analysing market trends and preparing forecasts.
• Generating new marketing leads.
• Interact and create associations with big SAAS players like Amazon, Google, DELL, etc.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department’s budget.
• Overseeing branding, advertising, and promotional campaigns.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Creating custom marketing presentations for different products/domains along with case studies, whitepapers is a must
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets

Skills/Qualifications:

• Background in computers and cybersecurity or any Bachelor’s degree with experience in cybersecurity product sale is a must Should have at least a minimum of 3 years of experience in working as a marketing specialist in a product company. 
• Working in a cyber security product company would be an advantage Command over basic productivity tools like MS Office, CRM tools like Salesforce or equivalent, different marketing tools like Mailchimp, LinkedIn etc. 
• Strong verbal, written; communication skills and presentation skills Excellent communications skills Self-starter, cooperative attitude; team player Must have excellent interpersonal and time management skill Must possess a high degree of intelligence, competence, maturity, adaptability, resilience, integrity and initiative Clear, logical and persuasive communication skills with an ability to work closely with executives and employees at all levels.